SEO tips from Wiley

Rencanakan penulisan naskah anda agar mudah diindex oleh mesin pencari. Tips berikut merupakan  panduan yang kami tulis ulang (sesuai izin dari Wiley).

5 tips for increasing your article's search engine discoverability

1. Create a search engine friendly title

☑  Include 1-2 keywords related to your topic

Place your keywords within the first 65 characters of your title

☑  Keep your title short

Condiser moving a phrase from your title to the first or second sentence of your abstract

2. Optimize your abstract

☑  Place essential findings and keywords in the first two wntences of your abstract

Only the first two sentences normally display in search engine result

☑  Repeat your keywords 3-6 times

Don't forget the purpose of your abstract is to express the key points of your research, clearly, and concisely
See below for an example of a well-optimized abstract
well-optimized abstract

3. Use keywords throughout your article

☑  Include keywords in your title (1-2), abstract (2-3), and keywrod fields (5-7)

Keywords may be keyword phrase rather than just single words

☑  Incorporate keywords in your headings too

headings tip off search engines to the structure and content of your article

☑  Find spesicif keywords on Google Trends and Google Adwords keyword tools

Remember that keywords are important for A&I services as well as SEO

☑  Use keywords consistent with your field

If you're unsure, check the words used in your field's major papers

☑  Let Keywords flow naturally and in a contextual way

Search engines dislike too much keyword repetition, known as keyword stuffing, and may 'un-index' your article, making it hard to find online

4. Be consistent

☑  Refer to author names and initials in a consistent manner throughout the paper

Remember to be consistent with any previous online publications

5. Build links

☑  Link to your article across your secial media, networking, and institutional sites

The more in-bound links to your article, the more search engines like Google or Bing will value and highlight your content

☑  Encourage colleagues to link to your article

The more links from respected individuals/trusted sites the more powerful the effect. Don't forget to do the same for them!